Menu Close

Aligning Business Strategies and Analytics

7.020,00 3.042,00

This book examines issues related to the alignment of business strategies and analytics. Vast amounts of data are being generated, collected, stored, processed, analyzed, distributed and used at an ever-increasing rate by organizations. Simultaneously, managers must rapidly and thoroughly understand the factors driving their business. Business Analytics is an interactive process of analyzing and exploring enterprise data to find valuable insights that can be exploited for competitive advantage.

SKU: EU003754 Category:

Description

Introduction

This book examines issues related to the alignment of business strategies and analytics. Vast amounts of data are being generated, collected, stored, processed, analyzed, distributed and used at an ever-increasing rate by organizations. Simultaneously, managers must rapidly and thoroughly understand the factors driving their business. Business Analytics is an interactive process of analyzing and exploring enterprise data to find valuable insights that can be exploited for competitive advantage. However, to gain this advantage, organizations need to create a sophisticated analytical climate within which strategic decisions are made. As a result, there is a growing awareness that alignment among business strategies, business structures, and analytics are critical to effectively develop and deploy techniques to enhance an organization’s decision-making capability. In the past, the relevance and usefulness of academic research in the area of alignment is often questioned by practitioners, but this book seeks to bridge this gap.

Aligning Business Strategies and Analytics: Bridging Between Theory and Practice is comprised of twelve chapters, divided into three sections. The book begins by introducing business analytics and the current gap between academic training and the needs within the business community. Chapter 2 examines how the use of cognitive computing to improve financial advice can provide value for the financial intermediary and the end consumer. Chapter 3 discusses how technology is accelerating the growth of the financial advising industry at the same time that the wealth accumulated by older generations migrates slowly to younger generations. Chapter 4 focuses on a case study of ARI, a leading fleet management company, and explores the application of advanced analytics to various facets of the industry and the company’s experience in aligning analytics with its business strategy. Chapter 5 provides the context for analytics in practice within the biopharmaceutical industry. Chapter 6 offers real-world examples of how project management professionals tackle big-data challenges in a rapidly evolving, data-rich environment. Chapter 7 explores the application of agile methodologies and principles to business analytics project delivery. Chapter 8 discusses the operational benefits that can be gained by implementing real-time, big data analytics in a healthcare setting and the concomitant influence of organizational culture on adoption of the technology. Chapter 9 provides a case study on human capital analytics and investigates if such analytics add new outlooks beyond the usual metrics used by lodging enterprises. Chapter 10 reviews the opportunities and potential shortfall influencing the impact of business intelligence and analytics services for a company’s internal use. Chapter 11 highlights how new media marketing and analytics has fostered new insights about the customer journey, such as the creation of the loyalty loop and the need for alignment in marketing strategy. Finally the book concludes with a look at how data and analytics are playing a revolutionary role in strategy development in the chemical industry.

 

  1. Front Matter

    Pages i-xix

  2. Aligning Business Strategies and Analytics: Bridging Between Theory and Practice
    Murugan Anandarajan, Teresa D. Harrison
    Pages 1-7
  3. Business Analytics in Practice

    1. Front Matter

      Pages 9-9
    2. Cognitive Computing: Impacts on Financial Advice in Wealth Management
      Russ Kliman, Bay Arinze
      Pages 11-23
    3. Living or Dying in the Mashup of American Financial Services: Literate Does Not Mean Competent
      Elven Riley, Mark Schild
      Pages 25-49
    4. Improving Fleet Management Strategy and Operational Intelligence with Predictive Analytics
      Bill Powell, Suresh Chandran
      Pages 51-66
    5. Aligning Data Analytics and Supply Chain Strategy in the Biopharmaceutical Industry
      Mark Holder, Amit Devpura, Anthony Lee, Suresh Chandran
      Pages 67-78
  4. Methodological Issues in Business Analytic

    1. Front Matter

      Pages 79-79
    2. Importance of Project Management in Business Analytics: Academia and Real World
      Samir Shah, Alexander Gochtovtt, Greg Baldini
      Pages 81-94
    3. A Review and Future Direction of Business Analytics Project Delivery
      Deanne Larson
      Pages 95-114
    4. Aligning Operational Benefits of Big Data Analytics and Organizational Culture at WellSpan Health
      Gloria Phillips-Wren, Sueanne McKniff
      Pages 115-131
    5. HR Analytics: Human Capital Return on Investment, Productivity, and Profit Sensitivity: A Case of Courtyard Marriott Newark at the University of Delaware
      Ali A. Poorani, William A. Sullivan
      Pages 133-154
  5. Aligning Strategies and Business Analytics

    1. Front Matter

      Pages 155-155
    2. Delivering Internal Business Intelligence Services: How Different Strategies Allow Companies to Succeed by Failing Fast
      Rubén A. Mendoza
      Pages 157-176
    3. Aligning Analytics with Marketing Strategy: Using Analytics to Drive Marketing Strategy with New Media Applications
      Lawrence Duke, Atif Ashraf
      Pages 177-194
    4. Aligning Data Analytics and Strategy in the Chemical Industry
      Suresh Chandran, Rahul Kasat
      Pages 195-208
  6. Back Matter

    Pages 209-211

Select your currency
EUR Euro
RUB Russian ruble